Programmatic Advertising Platform
Online advertising offers varied cost models tailored to the needs of each campaign. Digital advertising needs to incorporate another series of metrics that help define the different investments. Our pricing models include CPM (Cost per Impression), CPA (Cost per acquisition), CPI (Cost per install), CPM with CPA(CPI/CPS/CPL) target.
elfoDSP provides you a wide range of media placement across mobile, desktop, In-App and mobile web from Top Publishers and Ad Networks to support your target audience locally and globally. Our inventories are segmented according to site or audience demographic, purchase options and other variables to add value.
elfoDSP is unique as it offers the same capabilities as what ad networks used to provide, with an addition to a suite of audience targeting options. The platform also provides advertisers with the ability to do real-time bidding on ads, serve ads to a multitude of platforms, track and optimize under a single interface.
Some targeting options offered by elfoDSP include:
- Worldwide Premium Publishers
Measurement (brand safety)
With advanced mobile attribution tools, advertisers can easily keep track of how different campaign performances do. elfoDSP’s smooth, modern and simple to use, you can see all data gathered across platforms, campaigns and apps. You will be able to measure your campaign performance and maximize your ROI across multiple channels.
With elfoDSP, advertisers can bid on ads such as banners, videos, and many others and optimize ad performance based on effective Cost Per Click or eCPC and effective Cost Per Mile or eCPM Key Performance Indicators. With smart retargeting ad campaigns, a DMP allows you to make ad buys through a DSP based on one previous interaction such as a product search, an ad click-through, etc.
elfoDSP Programmatic Advertising Features
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