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    MimpiKita uses elfoA2P to increase conversion in SMS campaigns with a 92% SMS delivery rate.

    Overview

    MimpiKita is an international fashion brand with a wide range of ready-to-wear collections. After developing a range of products and setting up an E-commerce website, MimpiKita was looking for an advertising solution to help them achieve two key goals: driving immediate sales of their products and building recognizable brand within an increasingly competitive market. 

    ↑115%

    Year-on-Year increase in website organic traffic 

    ↑4X

    Higher ROAS than industry benchmark 

    ↑4X

    Higher email open rate than the industry benchmark    

    ↑3X

    Higher average click rate than the industry benchmark  

    ↑92%

    SMS delivery rate and cost-effective conversions    

    Client Testimonial

    elfo outperformed our expectations. Aside from great performance, what we really value about elfo is the quality of their customer support & fast turnaround time. elfo has helped us grow faster than we expected and they are always responsive and creative in developing new ideas and marketing strategies.”  

    -Nurul Afidah Zulkifli, Founder & Creative Director 

    GOALS

    • Drive online sales 
    • Build a recognizable brand and increase brand awareness in the international market 
    • Use cost-effective messaging campaigns for fast customer support. 
    • To improve the user experience of the site and to increase revenue. 

    APPROACH

    • Collections-based Ads campaigns on Facebook and Google 
    • Engagement-based remarketing campaigns and SEO services 
    • Automated SMS messaging for cost effective conversions through elfoA2P 
    • Increase sales and engagement from emails with elfoMAP 

    RESULTS

    • Online sales growth and 115% YoY increase in website organic traffic from elfo SEO services 
    • Massive increase in ROAS, which is 4X times higher than the industry average  
    • 4X times higher email open rate and 3X times higher CTR than the industry average through elfoMAP 
    • Over 92% delivery rate & cost-effective conversions through elfoA2P 

    What elfoA2P can do for you?

    The A2P messaging platform provides out-of-the-box or customized solutions to small, medium and large size enterprises. The platform enables text message marketing to build strong relationships with customers for marketing campaigns to improve customer satisfaction, retention, campaigning effectiveness, automation of business processes and effective reporting.

    Schedule SMS
    Send Reminders
    Send OTP
    Send Notifications
    Transparent Monitoring & Reporting

    elfoA2P’s user-friendly interface makes it easy to create personalized messages and schedule them earlier to save time. elfoA2P is designed to make managing SMS campaigns easier through automation.  

    With elfoA2P, our clients can reduce the cost of missed appointments by sending SMS reminders and confirmations. Not only that, customer satisfaction will also increase by making them feel they are truly important. 

    It is known that online identity theft is a serious issue hence adopting the use of sending messages containing the OTP to verified users improves security for specific site access. 

    Sometimes, brand owners face difficulties reaching their clients instantly using different forms of communication. SMS is the best option because most people only have one phone number and rarely change it. elfoA2P only targets consumers who have chosen to hear more from our clients.

    A detailed report for each SMS sent in a campaign is generated, which the user can track its status for whether SMS is pending or delivered to a mobile phone. An analysis of the SMS campaigns including the cost and % delivery status of particular campaigns is also provided. 

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