elfo / Success Stories

Mimpikita was founded by Nurul, Amirah, and Syahira – three sisters based in Kuala Lumpur, Malaysia; Mimpikita is a contemporary modest fashion brand that unites the Zulkifli sisters’ dreams into reality.


Year-on-year increase in website organic traffic


Higher ROAS than industry benchmark


Higher average email open rate


Higher average click rate


SMS delivery rate and cost-effective conversations

Mimpikita leveraged on elfo’s services and products to build customized ad campaigns that increased their revenue and brand awareness at the global level. The SEO services by elfo further increased platform traffic, resulting in an increase of more than 115% YoY in organic traffic and sales. On top of that, elfoA2P was utilized to automate their SMS marketing campaigns and boasts a delivery rate of 92%. With elfoMAP, Mimpikita was able to design engaging emails that received an open rate and click through rate that were 4x and 3x higher than the industry average, respectively.

“elfo outperformed our expectations with the great performance, quality customer service, fast turnaround time and flexibility to help us achieve our goals.”

Malaysian higher education institution SEGi College Subang Jaya has tapped digital solutions provider elfo to improve the institution’s digital transformation strategies by being its corporate partner for integrated performance-based marketing and automation.

elfoMAP-Automated Email Marketing


open rate scholarship offer emails sent to potential students


open rate for emails to Australian recruitment agencies


increase in conversion from the email campaigns

SEGi College Subang Jaya was seeking to enhance their recruitment strategies and turned to email marketing automation as a way to measure the touchpoints of the digital customer journey and refine their marketing campaigns. With elfoMAP, the team could model key student retention with the customer database management, A/B testing and easy-to-use email templates, resulting in a 90% email open rate and a 5% click through rate, both higher than the industry average.

“elfo continues to provide us with great performance, flexibility, and proactive customer support.”

Sri Kota Specialist Medical Centre is a 9-storey high 232-bed Tertiary Private Hospital equipped with modern facilities located in the heart of Klang town, Selangor.


increase in Instagram followers


increase in Facebook followers

Sri Kota set out to increase their brand loyalty and optimize their audience targeting by onboarding with elfo’s Digital Marketing Services. The elfo team took over the social media management of Sri Kota’s socials to execute targeted marketing campaigns with exciting content, customized paid ads and engaging contests. With elfo’s insights in the healthcare industry along with consistent production of engaging content, resulted in the increase of Facebook and Instagram followers by 17% and 173% respectively.

“With elfo, we were happy to find a team familiar with the healthcare industry and is able to properly understand our needs and goals.”