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elfo Newsletter

MimpiKita grows E-commerce website traffic by over 115% in a year & 4X higher ROAS than industry average, with elfo digital marketing services.

Overview

MimpiKita is an international fashion brand with a wide range of ready-to-wear collections. After developing a range of products and setting up an E-commerce website, MimpiKita was looking for an advertising solution to help them achieve two key goals: driving immediate sales of their products and building recognizable brand within an increasingly competitive market. 

↑115%

Year-on-Year increase in website organic traffic 

↑4X

Higher ROAS than industry benchmark 

↑4X

Higher email open rate than the industry benchmark    

↑3X

Higher average click rate than the industry benchmark  

↑92%

SMS delivery rate and cost-effective conversions    

Client Testimonial

elfo outperformed our expectations. Aside from great performance, what we really value about elfo is the quality of their customer support & fast turnaround time. elfo has helped us grow faster than we expected and they are always responsive and creative in developing new ideas and marketing strategies.”  

-Nurul Afidah Zulkifli, Founder & Creative Director 

GOALS

  • Drive online sales 
  • Build a recognizable brand and increase brand awareness in the international market 
  • Use cost-effective messaging campaigns for fast customer support. 
  • To improve the user experience of the website and to increase revenue. 

APPROACH

  • Collections-based Ads campaigns on social channels
  • Engagement-based remarketing campaigns and SEO services 
  • Automated SMS messaging for cost effective conversions through elfoA2P 
  • Increase sales and engagement from emails with elfoMAP 

RESULTS

  • Online sales growth and 115% YoY increase in website organic traffic from elfo SEO services 
  • Massive increase in ROAS, which is 4X times higher than the industry average 
  • 4X times higher email open rate and 3X times higher CTR than the industry average through elfoMAP 
  • Over 92% delivery rate & cost-effective conversions through elfoA2P 

Digital Marketing Services

As the digital industry continues to expand and evolve, we are here to help you take advantage of multiple avenues to grow your audience reach.

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Startegy &
Servicing
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Social Media &
Content
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Performance-Based
Marketing
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Search Engine
Optimisation (SEO)

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