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  • Test and utilize our professional features package for 30 days 
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    SEGi College Uses elfoMAP To Increase Email Open Rate to 90% & Students enrollment by 3 Times & Overall Content Engagement

    Overview

    SEGi College Subang Jaya is an educational institution. As a group, SEGi is in business for over 43 Years in Malaysia. When elfo approached SEGi College, they were struggling in managing their email marketing campaigns with less in-house manpower. elfoMAP helped them achieve key goals: Increase new students’ enrollment from the UEC market & signup new students, manage email campaigns in-house, and understand proper insights of marketing communication. 

    ↑90%

    Email Open Rate for UEC market with massive conversion 

    ↑4X

    Click-Through-Rate higher than industry benchmark 

    ↑4X

    Higher email open rate than the industry benchmark

    ↑3X

    Over 3 times increase in enrolments in UEC Segment 

    ↑+100%

    Increase in conversion from the email campaigns 

    Client Testimonial

    “Working with the elfo dedicated account management team is a pleasure. Communication is fast, reliable & uncomplicated.  Ultimately, they deliver great performance results which has given us the confidence to continue with our email marketing strategy by using elfoMAP 

     

    – Li Chun Young 

    Assistant Manager in Strategic & Digital Marketing Department, SEGi College Subang Jaya, Malaysia 

    GOALS

    • Increase in new students’ sign-up for recruitment events. 
    • Measure customer journey at various touch points & engagement to messaging. 
    • Increase conversion from corporate training program email newsletters. 
    • To improve the student retention strategy with effective email communication. 

    APPROACH

    • Customized, self-managed email newsletter campaigns for different segments. 
    • A/B Testing messaging to know effectiveness of messaging 
    • Sign-up email campaigns to UEC segment to recruit new students 
    • Utilize ready templates of elfoMAP newsletters to improvise Open Rate and CTR.

    RESULTS

    • Achieved over 90% Email Open Rate in email campaigns 
    • Massive increase in Click-Through Ratei.e., 5% which is a lot higher than the industry average 
    • 4X times higher email open rate than the industry average through elfoMAP 
    • Over 3X increase in enrollments in UEC Segment 
    • Over 100% increase in conversion from the email campaigns.

    Streamlined for Better Customer Journeys

    elfoMAP is the most advanced email marketing platform for online businesses. A platform with powerful features designed for you to achieve your goals and succeed in online marketing.  

    elfo

    Autoresponders

    Send timely automated personalized series of emails based on subscriber actions. 

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    Email Marketing Templates

    Select the most suitable out of our library of over 200 templates. 

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    Drag & Drop Email Editor

    Easily edit and design beautiful and engaging emails using our drag & drop feature.

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    Leads & Sales Funnels

    Generate quality leads from built-in funnels and convert them to paying customers.

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    Landing Page Creator

    Integrate your marketing campaigns by easily building customized landing pages with our drag & drop builder. 

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    Email
    Automation

    Create workflows from pre-designed templates to automate and streamline your subscriber journey. 

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    Webinar
    Hosting

    Set up and host interactive webinars within the platform.  

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    Web Push
    Notifications

    Send updates to your website visitors on both desktop and mobile about sales, discounts, abandoned carts, etc. 

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