SEGi College Subang Jaya has tapped elfo to enhance their recruitment strategies, measure every touchpoint in their customer journey, and increase conversion from UEC market.
Learn how this Malaysian higher education institution improved their digital transformation strategies by being elfo’s corporate partner.
Increase enrolments in UEC segment
SEGi College Subang Jaya is a private university college in Malaysia that was established in 2006 and serves more than 5,000 students a year. SEGi offers a wide range of higher-education programs from foundation up to master’s level.
Wanting to make a positive contribution to global communities, SEGi’s mission is to be the top educational institution with a strong emphasis on educational and training excellence that meets industry needs.
Before turning to elfo, SEGi relied on social media and digital marketing services to reach their students globally, but the data was inaccurate so we introduced SEGi to our marketing automation platform to boost their marketing campaigns and achieve their goals.
In order to reach and engage with the UEC market, SEGi implemented Electronic Direct Mail (EDM) to promote their institution through students’ email. We have provided SEGi the solution to create professional and personalized email campaigns using free pre-designed email templates and easy-to-use drag and drop builder. They also ran A/B tests to determine which email is the most effective and the best-performing version for their targeted students.
SEGi then utilized a unique email automation workflow to visualize their customer journey at every touchpoint. This tool also helped them to boost student retention and give a seamless and engaging experience to their students. We also introduced SEGi to email analytics which they can use to track their campaigns’ performance and generate reports to inform the effectiveness of their marketing strategies.
elfo had helped SEGi refine their marketing strategy to achieve better results from Jan – Oct 2021. The institution saw:
Digital Marketing Lead at SEGi College Subang Jaya
elfo email automation smart designed technology helps us improve relationships with our existing students’ database and enhance our new students’ recruitment strategy. They have provided us with excellent performance results, giving us the assurance to continue using their marketing automation platform in our email marketing strategy.
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