SRI KOTA MEDICAL CENTRE
Growing social media following and engagement rate via creative content and engagement campaigns
elfo has succeeded in helping Sri Kota increase their social media engagement rate and brand awareness.
Learn how our partnership with this private hospital in Klang helped to achieve their social media goals with elfo‘s digital services!
SUCCESS STORY
RM0.15
↑51.7%
↑5.17%
↑608
Contest entry submissions in 10 days
THE STORY
High-quality and affordable healthcare provider
Sri Kota Specialist Medical Centre (Sri Kota) is the flagship tertiary private medical centre that is located in the heart of Klang, Malaysia. Beginning operation in September 1999, Sri Kota is the first MSQH-accredited medical centre in Klang with 232 beds in a 9-story building that is fully equipped with modern facilities.
Sri Kota was born with the goal of providing premium medical care in Klang and its vicinity. They strive to provide affordable, comprehensive and high-quality healthcare and healing that is readily accessible to the community. Sri Kota’s core disciplines are specializing in Heart, Spine and Cancer treatment and care. With 450 dedicated hospital staff and 80 highly-experienced consultants, Sri Kota is committed to providing excellent healthcare service to its patients while also ensuring patient’s safety and satisfaction.
THE GOAL
Grow social media audience and engagement
THE SOLUTION
Boost healthcare social media engagement
The team took over Sri Kota’s social media management to run ad campaigns on Facebook and Instagram to promote their offerings within the targeted communities (Klang, Kuala Langat District, Kuala Selangor, Tanjung Karang, Sekinchan, Sungai Besar). Over the course of 6 months, elfo’s team worked with Sri Kota to raise their social media followings, engagement rate and brand awareness.
One of the solutions was to organize giveaway contests for the public. In order to participate in the contest, participants needed to follow, comment, and share the posting on their own social media account. Moreover, we helped them with creating and advertising relatable and informative content for the hospital’s services. The goal was to educate the audience around the Klang area.
To achieve their digital marketing objectives, we also ran Page Likes and Engagement campaigns for both of their social media accounts (Facebook and Instagram) to promote their page and boost their posts. These strategies provide opportunities for people to engage with Sri Kota’s social media pages while also assisting Sri Kota in growing their accounts.
THE RESULTS
Social media growth
Sri Kota saw great results after leveraging elfo’s digital services in their marketing campaign. The following are the results from August 2021-February 2022:
- RM0.15 average cost per engagement
- 51.7% growth rate in Instagram followers
- 5.17% engagement rate
- 608 contest entry submissions in 10 days
PRODUCTS USED
- Social Media Management
- Images Ads: Facebook
- Video Ads: Facebook
Vincent Tan
Assistant Marketing Manager at Sri Kota Medical Centre
Before turning to elfo, we had difficulties in growing our social media following and creating engaging content. We have full faith in elfo’s expertise to take over our social media management, and after just 6 months of partnership, we’ve seen tremendous results. We were happy to find a team familiar with the healthcare industry and is able to comprehend our needs and goals.
Boost brand engagement with elfo today!
Start for free | No credit card required
