open rate scholarship offer emails sent to potential students
open rate for emails to Australian recruitment agencies
increase in conversion from the email campaigns
SEGi College Subang Jaya was seeking to enhance their recruitment strategies and turned to email marketing automation as a way to measure the touchpoints of the digital customer journey and refine their marketing campaigns. With elfoMAP, the team could model key student retention with the customer database management, A/B testing and easy-to-use email templates, resulting in a 90% email open rate and a 5% click through rate, both higher than the industry average.
“elfo continues to provide us with great performance, flexibility, and proactive customer support.”