elfo / Success Stories

Malaysian higher education institution SEGi College Subang Jaya has tapped digital solutions provider elfo to improve the institution’s digital transformation strategies by being its corporate partner for integrated performance-based marketing and automation.

elfoMAP-Automated Email Marketing

90%

open rate scholarship offer emails sent to potential students

30%

open rate for emails to Australian recruitment agencies

+100%

increase in conversion from the email campaigns

SEGi College Subang Jaya was seeking to enhance their recruitment strategies and turned to email marketing automation as a way to measure the touchpoints of the digital customer journey and refine their marketing campaigns. With elfoMAP, the team could model key student retention with the customer database management, A/B testing and easy-to-use email templates, resulting in a 90% email open rate and a 5% click through rate, both higher than the industry average.

“elfo continues to provide us with great performance, flexibility, and proactive customer support.”