elfo / Success Stories

Mimpikita was founded by Nurul, Amirah, and Syahira – three sisters based in Kuala Lumpur, Malaysia; Mimpikita is a contemporary modest fashion brand that unites the Zulkifli sisters’ dreams into reality.


Year-on-year increase in website organic traffic


Higher ROAS than industry benchmark


Higher average email open rate


Higher average click rate


SMS delivery rate and cost-effective conversations

Mimpikita leveraged on elfo’s services and products to build customized ad campaigns that increased their revenue and brand awareness at the global level. The SEO services by elfo further increased platform traffic, resulting in an increase of more than 115% YoY in organic traffic and sales. On top of that, elfoA2P was utilized to automate their SMS marketing campaigns and boasts a delivery rate of 92%. With elfoMAP, Mimpikita was able to design engaging emails that received an open rate and click through rate that were 4x and 3x higher than the industry average, respectively.

“elfo outperformed our expectations with the great performance, quality customer service, fast turnaround time and flexibility to help us achieve our goals.”