KUALA LUMPUR — elfo continues to ramp up digital transformation initiatives at top educational institutions, to help universities amplify their brand globally through marketing automation.
This time, the marketing and advertising technology (MAdTech) company is supporting Malaysia’s leading public university, University of Malaya (UM). Slated for a two-year period, elfoMAP’s service for UM is the 4th of its kind, marking elfo’s commitment and expertise in helping educational institutions gain an edge from email marketing automation, through elfoMAP, a marketing automation platform.
“We believe that email marketing and automation serves as a highly effective step to boost the resilience of the higher education sector in this digital age,” said Oliver Willian Laoh, Account Manager at elfo. “elfoMAP offers comprehensive and sustainable methods to boost key metrics such as open rate and click-through rate to ensure optimized campaigns. We will be working hand-in-hand with UM to gear up and devise email marketing strategies tailored for the university and its goals.”
The pandemic has forced universities around the world to shift to full online delivery as campuses had to close. With students learning from home and a significant number of staff working remotely, most higher learning institutions became heavily reliant on email communications during this time to not only reach both existing and prospective students but also communicate important updates across different departments and faculties.
Meanwhile, Sri Yosephin, Head of elfo, said that the company is committed to leading UM’s digital transformation robustly forward into the future. “We will work alongside the university to craft dedicated email marketing strategies to boost enrolment and retention. We hope that the collaboration will not only help UM attain its admission and communications goals, but in doing so, amplify the university’s credentials and relevance globally.”
Recently, elfo was onboarded as SEGi College Subang Jaya’s corporate partner for integrated performance-based marketing and automation to fuel its brand awareness and student enrolment strategies. The college’s marketing and recruitment division has been utilizing elfo’s two proprietary products — elfoMAP, a marketing automation platform, and elfoA2P, an application-to-person messaging platform — for SEGi’s email and SMS campaigns for the past five months.
elfo is a marketing and advertising technology (MAdTech) company that offers integrated performance-based marketing for business through its range of products and services. Since its inception, elfo has helped brands achieve digital marketing goals by driving conversions through innovative products, ad platform technology, and strategic digital marketing management. elfo’s range of products provides solutions for email automation, messaging solutions, landing page builder, etc.
As of 2021, elfo has connected to over 200 exclusive partners worldwide including mobile network operators, content providers, government agencies, and enterprises.
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