how marketing automation works
Email Marketing
Email Marketing 101: How Marketing Automation Works

For many businesses, sending individual emails with a personal touch is great for building customer relationships, but it isn’t exactly

soft bounce vs hard bounce
Email Marketing
Email Marketing 101: Soft Bounce vs Hard Bounce

Email marketing comes with its own set of vocabulary that businesses need to familiarise themselves with. When you’re just getting

Spam Email Marketing
elfoMAP
Emails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It

Are you concerned that your emails may not reach your customers’ inboxes? That your business line will suffer as a

email marketing review
Email Marketing
Email Marketing: Our 2021 Year in Review

2021 has been quite the year as the pandemic continued to drive people to look online for all their shopping

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