elfo, digital marketing
A2P Messaging vs P2P Messaging

It is vital for businesses to connect with their customers to deliver important information and other updates. Since most people

how can audience segmentation improve inbound marketing efforts
Content Marketing
Audience Segmentation: The Key to Enhancing Your Inbound Marketing Strategy

Are you tired of sending out generic marketing campaigns that fail to engage your target audience? Well, it’s time to

2022 email marketing review
Email Marketing
elfo’s 2022 Email Marketing Review

By the end of 2022, most countries have already opened their borders and stopped enforcing major quarantine measures, so everybody

A/B Testing: 5 Easy Tips

Planning to run A/B testing? Bookmark this checklist for a perfect split test that can help you get closer to

As Seen on the News

Our latest announcements, insights, and news, as shared by the media.