MarTech vs AdTech: Adopt or Ignore?

As similar as these two marketing terminations sound, they’re anything but.   Marketing technology (MarTech) and Advertising technology (AdTech) reach a

email marketing best practices
Email Marketing
The Ultimate Guide for Email Marketing Best Practices

Email marketing may not be the trendiest or newest marketing channel, but it’s still a vital way to generate leads

The Building Blocks of Branding: elfo’s Identity Refined

For all businesses, the brand identity is critical in distinguishing themselves from others. Brand identity is not necessarily aesthetic but

Social Proof: A Marketing Must?

Have you ever bought something that your trusted friend swears by?   Have you found yourself purchasing that heavily-promoted juicer on

As Seen on the News

Our latest announcements, insights, and news, as shared by the media.