Today, most people receive a ton of email offers because they’ve either subscribed to an online service, bought a product from an e-commerce website, signed up for a newsletter, etc....

Able to be customized from top-to-bottom, email is a valuable marketing medium that permits companies to reach out and connect to an audience in ways that cannot be beaten. However,...

In the highly competitive digital marketing space, programmatic advertising affords marketers the opportunity to observe digital campaign performance closely with actionable measurements. Brands can acquire insights into what their target...