Too many companies measure and evaluate customer experience in aggregate, by segment. This method often neglects to take into consideration a customer’s unique experience and falls short of being an...

Today, most people receive a ton of email offers because they’ve either subscribed to an online service, bought a product from an e-commerce website, signed up for a newsletter, etc....

Able to be customized from top-to-bottom, email is a valuable marketing medium that permits companies to reach out and connect to an audience in ways that cannot be beaten. However,...