If you have ever operated a Small Medium Enterprise (SME) or just starting digital marketing for your business, you would have probably come across the term Local SEO. Hailed as one of the most underrated aspects of digital marketing, it creates tremendous ripple effects for any company that is selling products or offering services on the web.
So, What Is Local SEO, And More Importantly, Why Should I Care?
When you open your phone and search for the “Best Indian restaurants near me,” what do you see? They may not be the best Indian joints in the state or part of a massive food chain. They are often likely locally-owned Indian food cafes and stalls that pop up on the screen, closest to you right now.
That is the power of Local SEO.
No, Local SEO is not magic, but it does wonders to increase your business’s visibility for online users in your geographic location on popular search engines such as Google and Bing.
The sister to the more popular duo member, External SEO or SEO, Local SEO can promote your business for location-based search engine results pages (SERPs) by improving your local search rankings. If you do your Local SEO right, your business gets on top of the search results page. That practically translates to more eyeballs for your business.
Local SEO comprises certain geo qualifiers such as the zip code, state, city, and ‘near me’ searches. The three principles that make up Local SEO lies in proximity, prominence, and relevance.
How is Local SEO Different From SEO?
Local SEO might be the underdog of the two, but it has great potential. SEO or External SEO focuses on optimizing your business websites to fit a global audience, while Local SEO caters to the audience closes in proximity to your business.
If You’re a Small Business, Why Should You Do Local SEO?
Although most small businesses are digitizing to come online, not all optimize for local business listings and appear on the top search results pages where most customers are. In 2021, over 70% of online small businesses lose out on this opportunity with no SEO strategy in place.
That’s a scary figure when over 75% of people never scroll past the first page of search engines.
Besides Ranking High On Search Pages, What Else Can Local SEO Do?
Here’s A Free Checklist Guide To Do Local SEO – The Right Way
As more businesses compete with each other for a larger share of the online market and a higher spot up the search results pages, mastering Local SEO the right way has never been more imperative. Think of it as a person who works for your business and generates quality leads – only, it’s completely free!
If this is a topic beyond you (we promise, it really isn’t!) and you can’t seem to wrap your head around it, worry not. Our team of digital marketers and SEO specialists are ready to solve your hardest business problems (from SMS marketing, email marketing to social media advertising) in just a click away. Talk to us today!