Have you ever bought something that your trusted friend swears by?
Have you found yourself purchasing that heavily-promoted juicer on social media when you see your friend engaging on the ads? Even if you’re not into juicing your own fruits?
Yes, that is the power of social proof. It happens in all sorts of ways – either subtle or obvious – and can hold the power to shift a consumer’s behavior (especially purchasing) to the next stage.
Social proof can work wonders for your business, regardless of whichever field or industry you’re in. People don’t like FOMO and that’s the value that social proof drives. It’s also a fantastic practice for CRO!
But first, let’s explore some quick roundups on what it is and what it looks like.
Operating on the principle that the “Majority Knows Best”, social proof is the idea that customers will adjust their purchasing behavior around what trusted others do or buy.
A report by Nielsen even went as far as to suggest over 92% of customers believe the reviews by their friends and family over advertising.
Shocking, we know. That doesn’t mean your business can afford to keep advertising on the back burner, though!
Is your landing page strategy not working out quite as well as you intended it to? Customers seem to be interested in your product but you never seem to convert as many eyeballs?
It could all boil down to poorly-executed social proof in your communication channels, particularly landing pages, ads, or the brand’s social media accounts.
According to business coach Bailey Richert, there are more than a dozen types of social proof, but here are some you should know (and capitalize on):
Buyers require an average of 40 online reviews before believing the brand’s star rating.
Inviting leading renowned figures in your industry helps build your credibility and evokes the halo effect of trust (tap into the positive association their followers have).
In order to effectively run an engaging social media takeover, it’s vital to execute the following steps:
This can form a win-win situation between the expert and your brand, both may profit from the shared exchange of representing each other’s platform.
This happens quite frequently in today’s digital age, where speed in serving customers take precedence. However, showing a little gratitude for every positive (or negative) feedback you may have can go a long way to growing your brand.
In the eyes of consumers, associating a face or a human identity with a brand name is almost inconceivable.
By reacting as a human does, even a small remark like “Thank you for the warm feedback! We hope to continue serving you the best!” or “We’re sorry you had a bad experience. Tell us about it, we would like to fix your day!” shows your customers that:
What’s extra nice about this is they care enough to thank all 124,000 of their followers who voted.
Here’s an easy-to-implement strategy if you have a sufficient budget to spend on Facebook Ads.
Operating on the principle that the friends of your current Facebook fans may also enjoy/like your products, reach newer audiences that you may end up converting to lifelong fans.
Facebook will automatically add the wisdom of a friend’s social proof for you, so when a friend sees the ads, they also see their friends interacting (liking) the page as well.
It’s a heads up that we run any campaigns, to suit your marketing needs with the budgets that you have. It’s what we do best – so talk to us today and let us know how we can add to your expertise.