InsightsThese days, most marketers and businesses are only focused on bringing in new website traffic in the hope that conversion or sale may occur. However, any great marketer can tell you that achieving long-term, sustainable business growth (yes, and profits!) mostly come from getting the most out of existing leads and traffic. That’s where conversion […]
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Social MediaWe all know how important social media is for business. Social media is no longer a luxury for businesses to have, failing to have a cohesive social media plan is a big risk as nowadays, competitors are moving by leaps and bounds to snag up customers online. And they aren’t wrong to do so. In […]
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InsightsWhen it comes to choosing an advertising method for your business, the choices are endless. One of these advertising means is not a stranger to the digital marketing world – it is known as PPC or pay-per-click advertising. What is PPC? Essentially, PPC is an internet advertising model that enables advertisers to pay publishers each […]
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Content MarketingToday, most consumers don’t buy a product or service at first glance. They take time to consider the product features and even make cross-comparisons with other brands. However, each day, consumers are bombarded with promotional emails, ads, and sales calls from companies that all promise to fix their problems. Your customers’ consideration stage gets disrupted […]
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InsightsFirst-party data may seem like an overkilled buzzword in the digital space, but it’s anything but. With Google recently announcing plans to make cookies (almost!) extinct in the Chrome browser, it’s even more necessary to talk about first-party data now, or more importantly, what they are, why you should care, and how your business […]
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Content MarketingIn B2C companies, marketers use various social media channels to reach consumers and influence their purchase decisions. B2B companies are also adopting the same practice in an increasingly digital-driven market. However, this requires a slightly different approach. Since B2B marketers are targeting business owners and decision-makers, they have to think more strategically. This article will […]
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Email MarketingLet’s Netflix and Chill. This phrase appeared back in 2009 when Netflix was growing out to become more popular among home movie-streamers. Initially tweeted out by the brand, the phrase (regardless of the connotations, we don’t judge here) points out a marketing phenomenon that’s not just brilliant at subtlety but even better at conversions and […]
Read MoreContent MarketingContent is king. But which is the best marketing strategy for your business to use: content marketing or social media marketing? Is there a difference between these two marketing strategies? There are some overlapping characteristics, but these are two distinct marketing strategies with fundamentally different focal points, goals, and types of content. To settle the […]
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