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Now that we’re working virtually, how will the metaverse impact us?Insights

Now that we’re working virtually, how will the metaverse impact us?

The workplace of today is already very different from what we could have envisioned just a few years ago. In a world of virtual work, the metaverse promises to deliver new degrees of social connectedness, mobility, and collaboration.  The metaverse has the potential to reshape the workplace in at least four ways:   New immersive forms of […]

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Hybrid working: Reigniting growth or attracting inefficiency?Insights

Hybrid working: Reigniting growth or attracting inefficiency?

We’re in the midst of a period of transition unlike any other.   Times are changing, whether it’s in terms of technological advancement or simply how we conduct our daily lives in regard to the pandemic’s turmoil. With the pandemic’s onslaught currently hitting various countries around the world, even the most simple and routine tasks, […]

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Webinar Invitation EmailEmail Marketing

6 Tips on How to Design a Perfect Webinar Invitation Email

How does an individual decide whether or not to attend a webinar? It is primarily related to the webinar invitation’s approach. The purpose of webinar invitation emails is to make it as simple as possible for individuals to confirm attendance and see what’s in it for them. In this article, we’ll analyze the various components […]

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Digital Marketing ServicesInsights

How to metaverse in 5 minutes or less

The big news is that it’s not just a buzzword anymore.   The not-so-surprising news is that it’s more than just here to stay.   The metaverse, as we know it today, will reportedly see 25% of people spending at least an hour a day in the 3D virtual world by 2026. That’s at least 336 hours […]

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Company Employee NewsletterelfoMAP

17 Company Newsletter Ideas & Examples

Company newsletters should not be taken for granted, even if they are “just” for your own employees and coworkers. They can be effective communication tools that keep your team informed, engaged, and entertained if you learn how to do them correctly. Below you’ll find the pointers, examples, and company newsletter ideas that you can bring […]

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why is customer engagement importantEmail Marketing

Email Marketing 101: How Marketing Automation Works

For many businesses, sending individual emails with a personal touch is great for building customer relationships, but it isn’t exactly a scalable approach. When the business grows, you’ll need a more efficient way to convert prospects into customers, and customers into loyal advocates. Without the right tools, marketing to a growing list of customers can […]

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2022 email marketing reviewEmail Marketing

Email Marketing 101: Soft Bounce vs Hard Bounce Email

Email marketing comes with its own set of vocabulary that businesses need to familiarise themselves with. When you’re just getting started with email marketing, you’ll quickly notice that there’s some new terminology to learn. A common term that you’ll hear quite often is “bounced email.” What does this phrase mean? This article is intended for […]

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