Email Marketing2021 has been quite the year as the pandemic continued to drive people to look online for all their shopping and entertainment needs. For email marketers, there were some impressive numbers. After much uncertainty from a tumultuous 2020 that saw the beginning of a global pandemic, more people have grown used to the idea of […]
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InsightsNobody could have predicted how 2021, much less 2020, would change the face of marketing. Those who meticulously plan for the year found themselves having to scrap their marketing plans or simply start over from scratch. The road was never easy but the last two years have proven so, for all of us – marketers, brands, and even everyday customers. While uncertainties […]
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elfoMAPUsing email marketing to onboard new customers is a simple process. It simply needs a little more effort and thought than standard email marketing. It’s simple to develop and even A/B test your campaign once you’ve decided on the topics and method you’ll use. If you’ve read this far, it’s likely because you haven’t yet […]
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Email MarketingEmails are a great way to reach out to your leads and customers. When implemented into your inbound marketing strategies, marketers find more success in their campaigns than with traditional marketing and advertising approaches. Over the years, inbound marketing has evolved to become the most effective way to drive traffic to your website and boost […]
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elfoMAPEmail list building is the foundation of effective email marketing. This continuous process of reaching out to your target audience and sparking their interest in your product or service feeds your revenue stream. The goal of this article is to show you specific steps to take in order to build a strong email list and maximize your email […]
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elfoMAPAutomated email marketing is one of the most cost effective marketing strategies used by brands. Bulk emailing is inexpensive, and even if only a small percentage of recipients respond, it is still cost-effective. Email marketing, on the other hand, can produce significantly better results when done correctly. Read on and follow these 25 email marketing best practices that’ll keep your […]
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FeaturedIn today’s information-flooded world, the scarcest things in life aren’t platforms or even talent. It’s attention. As newer platforms flood into the market, giving users a plethora of options to pick and choose from, it’s only a matter of chance for users to be targeted ads from brands they may or may not have heard […]
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elfoMAPIt is important to properly measure and analyze your results over time in order to be successful with an email marketing campaign. Many marketers, however, are unaware that email marketing metrics extend beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, none of these will help you answer the most important question: Is […]
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