Social MediaTraditional approaches to marketing and promotion are being overturned. Today, word of mouth via social media is the most influential means of attracting new customers to a brand. But how can social media listening increase customer advocacy? Every brand wants to attract a larger audience while retaining the loyalty of its existing customers. Employing a […]
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FeaturedThe metaverse is coming and we’re all for it. If you’re not living under a rock, you’ve probably noticed the term floating around top-tier media outlets like Forbes, SEJ, and InfluencerMarketingHub lately. Almost everyone’s been talking about it but what exactly is the metaverse and more importantly, what does it do for those in marketing and advertising? Think about your favorite sci-fi movies, fantasy films, or […]
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Affiliate MarketingAs customers become less receptive to traditional ads over time, the digital world is shifting more towards an influencer-based business model. Namely, affiliate marketing and MLM (multi-level marketing) are becoming common strategies to sell a product or service to audiences online. Both are being used extensively by entrepreneurs and businesses to earn money. However, people […]
Read MoreContent MarketingWhen a brand launches a product or a service, marketers have to create content that helps complement what it is the brand offers. This is where content pillars are helpful for marketers to stay focused on meeting the expectations and interests of their buyer personas. Whether it is to explain an idea, solve a problem […]
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Programmatic AdvertisingIf you’re interested in the ad-tech ecosystem or simply a consumer who’s been annoyed at ads following your every move, you’d probably know there’s a battle raging over how and whether advertisers should be able to target consumers on the web. It’s no surprise – we’ve talked about the upcoming establishment of Google’s Privacy Sandbox Initiative – the Google FLoC or Federated Learning of Cohorts – arriving in January 2022. Eliminating the use […]
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InsightsWe’re halfway through 2021, with another four months to go. It is a year of change unlike any other, spurred by the pandemic’s onslaught which has since shifted customer’s purchasing behavior online, amidst other daily activities that we have done offline before. The numbers don’t lie. Customers aren’t just buying online more; they’re spending record-breaking hours a day in the digital space. The average U.S. adult spends up to 16.06 hours […]
Read MoreInsightsUser-generated content (UGC) has become one of the smartest ways for brands to expand and gain online recognition today. Its ability to be shared and consumed so easily is helping brands promote their products and services to new audiences. Millions of people are constantly tuned in to their favourite social media platforms like YouTube, Twitter, […]
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InsightsIf you have ever operated a Small Medium Enterprise (SME) or just starting digital marketing for your business, you would have probably come across the term Local SEO. Hailed as one of the most underrated aspects of digital marketing, it creates tremendous ripple effects for any company that is selling products or offering services on […]
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