Content MarketingIf your business is not on TikTok yet, what’s stopping you? Everybody and their pet animals are literally on it! With over 800 million active monthly users worldwide, TikTok’s popularity has skyrocketed since its humble beginnings back in 2016. With its short, simple, and easily digestible media format, the type of content uploaded onto TikTok […]
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Content MarketingWe’ve all witnessed traditional brands take up the challenge and transform digitally. Over the past two years, we’ve experienced unprecedented changes that carry along equal challenges and opportunities. It was a period of change like no other, from mom-and-pop shops selling household items through social media, traditional stalls conducting business (as usual) through e-wallet payments […]
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InsightsToday, the way consumers perceive your brand can make or break brand loyalty. Learning how brand loyalty influences consumer behaviour is extremely beneficial for businesses, especially for those planning their brand’s marketing strategy. Brand loyalty can be interpreted as the tendency of consumers to make the repeated decision to buy one brand’s product(s) instead of […]
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How toToo many companies measure and evaluate customer experience in aggregate, by segment. This method often neglects to take into consideration a customer’s unique experience and falls short of being an effective measurement system. Without knowing how to evaluate customer experience properly, companies are left feeling unsatisfied with their own customer-centric strategy. In this post, we’ll […]
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InsightsThe death of the third-party cookie world as we know it is taking place steadily, and Google is leading its army forces. Not surprisingly, the traditional tracking method involving third-party cookies is not a particular fan favorite. By leaps and bounds, it has received global disapproval for its privacy-intrusive features. With many of the world’s […]
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InsightsIn a crowded market, experiential marketing can set your brand apart. We’ve recently written about why experiential marketing events will make a huge comeback. This article will show you several advantages of experiential marketing. When every online user is being constantly bombarded by ads, it’s not easy to leave a lasting impression. To increase your customers […]
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Social MediaIt’s now halfway into 2021, and relationships matter now more than ever. Be it personal or professional relationships – brands now have an important role to play in a world so disconnected due to the pandemic’s devastating impacts globally. Customers are staying indoors more, with their phones coming in handy as a way to connect and talk to one another. They’re watching […]
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TipsB2B marketing can be tough. The ever-dynamic landscape in the digital world is constantly changing how we market our products and services. It’s no wonder why, when marketing guru, Seth Godin claimed the only marketing left is content marketing. Digitalization has left B2B marketers having to sell their products in a vastly different customer landscape […]
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